Beverley Henry heads up MH GAMMA, a division of Martin Hamblin–GfK, providing statistical analysis, modelling and forecasting. She has a BA (Hons) Business Studies and a MSc in Applied Statistics. Since joining Martin Hamblin in 1999, she has worked extensively on jobs in two main areas: conjoint modelling and market segmentation, as well as working in other areas that include experimental designs, sampling and modelling.