Mark earls

Mark is Executive Group Planning Director of Ogilvy London. He joined Ogilvy in 2001 to help reinvigorate its planning and strategic thinking. He now runs the largest integrated strategic department in Europe. Previously, Mark has worked at a number of London ad agencies. In the last few years Mark has spoken at numerous international conferences on the need for marketing research and communications thinking to move on from accepted wisdom and embrace new learning and ways of doing things. Mark�s second book was published last summer (Welcome to the Creative Age � bananas, business and the death of marketing � J. Wiley and Son). His third was a joint effort with merry Baskin (Brand new brand thinking � Kogan Page).