Luiz Moutinho is Professor of Marketing , University of Glasgow. He has previously held posts at Cardiff Business School, Cleveland State University, Northern Arizona University and California State University, as well as visiting Professorship positions in New Zealand and Brazil. One of his primary areas of academic research is related to modelling processes of consumer behaviour. He has over 350 refereed international publications and has published nineteen books. He is a member of the Editorial Board of several international academic journals and has received a number of awards for excellence in academic research in the USA, UK and Portugal.