Jose Luis Manuera-Alemán
is Professor of Marketing
at the University of
Murcia, Spain. He has
been a visiting professor
at Pennsylvania State
University (USA).
Currently he is Spanish
National Coordinator of
the European Marketing
Academy (EMAC). His work
has been published in a
number of Spanish
journals and in the Journal
of Business Research and
European Journal of
Marketing. He has
also given numerous
conference papers.