Dr Jennifer Romaniuk is a Senior Research Fellow with the Marketing Science Centre, a research centre based at the University of South Australia. Her key research areas include brand salience and how brand perceptions influence buyer behaviour. Jenni is also a Senior Researcher with the Research and Development Initiative (R&DI), a global research programme into fundamental research in marketing, sponsored by companies such as Kraft, Coca-Cola, Proctor & Gamble and General Motors, as well by academic institutions such as Southbank University (UK) and the University of South Australia.