David Luery originally trained as an economist and has worked in market research for almost 20 years, specialising in the pharmaceutical industry since 1987. He has focused on the application of 'advanced' statistical–methods, in particular discrete choice modelling. He joined Taylor Nelson Sofres in 1996, starting at TNS Intersearch and moving to Taylor Nelson healthcare in 2002, where he is senior Vice–President. In addition to numerous conference presentations on pricing research and advanced methods, his work has also been published in both journals and books.
David.Luery@tnsofres.com