Nathalie St-Laurent is Project Director at Ad Hoc Research, an important market research firm in Montreal, Canada. She holds a Master’s (M.Sc.) degree in Marketing from the University of Sherbrooke, Canada. Over the last three years, Ms St-Laurent has coordinated quantitative and qualitative research studies for major Canadian clients related to various sectors of activity. She specialises in quantitative research and her major research interests are brand and corporate image, advertising effectiveness, packaging and consumer behavior.