Dr. Hsieh is Assistant Professor in the Department of International Business, Yuan Ze University, Taiwan. She obtained her Ph.D. from Warwick Business School, the University of Warwick, UK. Prior to her Ph.D. study, Dr. Hsieh was a research director and conducted several market research projects for major multinationals. She is currently studying a variety of topics in cross-national consumer research. She has had papers published in Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Product and Brand Management.