James G. Helgeson

James G. Helgeson, Ph.D., is Professor of Marketing at Gonzaga University, USA. The primary thrust of his research has been in the area of behavioural decision-making, focusing in particular on consumer and respondent decision-making and information processing. His work has been published in many journals. This is the third time he has been published in the International Journal of Market Research or its predecessor the Journal of the Market Research Society.