Ananda Mitra (Ph.D., University of Illinois at Urbana Champaign) is Associate Professor in the Department of Communication, Wake Forest University. He has also taught at Millikin University in Illinois. He has served as the Head of the Sampling Section at the Survey Research Laboratory of the University of Illinois. He is the author of over thirty articles appearing in various scholarly journals and texts and is on the Editorial Board of Critical Studies in Mass Communication and is a member of the International Advisory Board of New Media and Society (Sage Publications). He is the author of three books: Television and Popular Culture in India (Sage Publications, 1993), India through the Western Lens (Sage Publications, 1999) and Research Methods in Park, Recreation and Leisure Services (Sagamore Publishing, 2000). He has also lectured throughout the United States and abroad including at the London School of Economics on Wake Forest's Technology Initiative. His primary areas of teaching and research are: relationships between new media technologies and culture; critical studies; and recreation and leisure research.