Patricia A. Stout
(Professor, University of Texas at Austin) examines viewer response to
advertising messages, with particular emphasis on emotional response. She is
interested in health communication and social marketing issues and has worked on
child immunization, public health awareness and HIV prevention. Her work has
appeared in Journal of Advertising, Psychology & Marketing, and Journalism
Quarterly as well as in book chapters and conference proceedings.
Email:
pstout@mail.utexas.edu