Hyojin Kim is currently a doctoral student in the Department of Advertising in the University of Texas at Austin. Before she came to UT, she received a MHS in public health at Johns Hopkins School of Hygiene and Public Health, Baltimore, MD and a BA in English Language and Literature at Ewha Womans University in Seoul, Korea. Her main area of research interest is health communication. Specifically, she is interested in the role of interactive communication in processing health information and the effects on attitude and behavior. Email: hyojin@mail.utexas.edu