Wei-Na Lee is Associate Professor of Advertising and Executive Director of the Office of Survey Research at the University of Texas at Austin. She received her Ph.D. in Communication and M.S. in Advertising from University of Illinois at Urbana-Champaign. Her M.A. in Journalism is from University of Wisconsin-Madison. Dr. Lee was a visiting professor at DDB Needham, Chicago and at D'Arcy Masius Benton and Bowles in New York. Her areas of interest include cross-cultural consumer behavior research, international marketing, and consumer acculturation in a technology-mediated environment. Her research articles have appeared in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Business Research, Psychology & Marketing, and Journal of Media Planning, among others. Some of Dr. Lee's awards include Research Fellow (American Academy of Advertising), 1995 College of Communication Annual Research Award, Houston Harte Centennial Fellow (College of Communication, UT-Austin), Mellon Research Fellow (The Institute of Latin American Studies, UT-Austin), and Freedom Forum Fellow (The Freedom Forum). Email: weina@mail.utexas.edu