Se-Jin Lee is currently a doctoral candidate in Advertising at the University of Texas at Austin. She holds MA in Advertising at UT, and BA in Mass Communication at Ewha Womans University in Korea. Through her academic years, she has elaborated her interest and knowledge on advertising and marketing communications. Her specific interests are in political advertising and influences of new media in the campaign process. Currently, she is working on the project about consumer behavior in the new media environment. Email: sejinlee@mail.utexas.edu