Jaemin Jung is an assistant professor in the Department of Communication Arts at the University of West Florida. He received his Ph.D. at the University of Florida and M.A. at the Sogang University. His research focuses on the managerial and economic issues of the advertising industry. His research has been published at the Journalism and Mass Communication Quarterly, Journal of Media Economics, Newspaper Research Journal, Journal on Media Management, Corporate Communications, and others. jjung@uwf.edu