Vesna Zabkar is a doctoral candidate in marketing at the Faculty of Economics, University of Ljubljana. Before the doctoral program she worked in the marketing department for BOSCH Gmbh, Karlsruhe, Germany. She completed an MBA program at the University of Ljubljana and was the Fulbright Visiting Scholar in a doctoral program at the J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois for the 1995-96 academic year. She is an author and co-author of several articles in professional and scientific journals in Slovenia and internationally. Her research interests are in advertising, marketing relationships, and business-to-business marketing.