Zlatko Jancic, Ph.D, is an assistant professor at the Faculty for Social Sciences, University of Ljubljana. He leads the chair of marketing and marketing communications. Prior to his academic career, he worked for 20 years in the largest Slovenian advertising agency in several top creative, research, and management positions. He is an author of two books - on marketing strategy and on holistic marketing - author of numerous articles in professional and scientific journals in Slovenia, and a strategic consultant to various firms and governmental bodies. He is also a president of the Honorary Arbitration Court at the Slovenian Advertising Association.