John L. Stanton is a professor of food marketing at Saint Joseph's University in Philadelphia. Besides his academic appointment, Dr Stanton has held the position of vice president of marketing for an international coffee company. Dr Stanton has published five books including Success Leaves Clues (Silver Lake Publishing) and Making Niche Marketing Work (McGraw-Hill). He has also published in numerous academic journals and is the editor of the Journal of Food Products Marketing. He has consulted for Campbell Soup Company, Procter & Gamble, Kellogg, and many other food companies.