John D. Leckenby is the Everett D. Collier Centennial Chair in Communication at the department of advertising of The University of Texas at Austin where he has been a professor since 1985. He received his Ph.D. in communications from the University of Illinois, Urbana-Champaign. He has served as president of the American Academy of Advertising, member of the advisory board of the Association of Consumer Research, and on the editorial boards of the Journal of Advertising, the Journal of Current Issues and Research in Advertising, and the Journal of Promotional Strategy. His primary research interests are in the areas of interactive advertising and media modeling research.