Andy Farr is Millward Brown International's European Research & Development Director. He joined the company in 1985 and has worked in a wide range of categories including packaged goods, media and automotive, specializing in advertising research.
He is now part of Millward Brown's Global Research & Development team which is responsible for the development of new techniques in the areas of advertising and media research. Andy has been closely connected with the creation of Millward Brown's Print Link pre-test and has published experimental work looking at immediate persuasion and long-term enhancement effects of advertising.