Neil Barnard

The author is a consultant, specializing in market analysis and advertising and its evaluation. As a visiting research associate at South Bank University, he was involved in the industry-funded project on 'Justifying Our Advertising Budgets' that led to this paper.

Previous appointments include marketing and advertising analyst at Young & Rubicam, Kellogg's research fellow at the London Business School and analysis section manager at Beecham Products.