Andrew Ehrenberg

The author has been research professor of marketing at South Bank Business School in London since 1993. He was previously at the London Business School and has also held academic appointments at Cambridge, Columbia, Durham, London, NYU, Pittsburgh and Warwick, and has worked in industry for 15 years. He is the former chairman of the Market Research Society and Gold Medalist (1969 and 1996). He has published widely on marketing, communication and modeling and is a frequent speaker and active consultant on both sides of the Atlantic.