Roberta Maso-Fleischman, PhD, is a bilingual (Spanish/English) qualitative research consultant, who has worked extensively in the United States and in Latin America. She conducted the qualitative research in support of the 1996 Hispanic California Milk Processor Board Campaign. She holds a BS in psychology from the Universidad Católica Andrés Bello, Venezuela and an MA in anthropology and a Doctorate in Education from Stanford University.