Philip J. Kitchen

Philip J. Kitchen is senior lecturer in marketing and Director, Research Centre for Corporate and Marketing Communications, Department of Marketing, at Strathclyde University in the United Kingdom, where he specializes in teaching and research in marketing communications and promotion management. Dr Kitchen has published extensively in academic and practitioner journals and presented numerous conference papers on marketing communications, promotion management and public relations in the United States, United Kingdom, New Zealand, Australia, France, Germany, Spain and Portugal. He is the founding editor of the Journal of Marketing Communications and has recently published Public Relations: Principles and Practice (1997) through International Thomson Business Press, with a sister volume Marketing Communications: Principles and Practice scheduled for 1998.