Don E. Schultz

Don E. Schultz is Professor of Integrated Marketing Communications (IMC) at the Medill School of Journalism, Northwestern University. Professor Schultz and his associates pioneered the country's first graduate program in IMC. He is also president of his own marketing communications and management firm, Agora, Inc. in Evanston, Illinois, and senior partner in Targetbase Marketing International and The Targetbase Institute. Professor Schultz has consulted, lectured and held seminars on marketing, marketing communications, advertising, direct and database marketing, and other Promotional subjects in North and South America, Europe, the Middle East, Australia and Asia. He is the founding editor of the Journal of Direct Marketing and has published seven books including Integrated Marketing Communications (1992), which he co-authored with Stanley Tannenbaum and Robert Lauterborn. His most recent book is Measuring Brand Communication ROI written with Jeffrey Walters. It is being published by the Association of National Advertisers in New York.