Martin R Lautman is president of the Market Research and Consulting Division of ARBOR, Inc., a marketing consulting and research firm established in 1963. Prior to joining ARBOR in 1974, Dr Lautman worked for Bunker-Ramo, Metropolitan Life Insurance, and in the area of mathematical simulation modeling for the Department of Defense. He received his Master's and PhD degrees from Penn State University. Dr Lautman has published over 30 professional papers and articles.