Margaret Henderson Blair

Margaret Henderson Blair is president of research systems corporation. She began her advertising research career in the Basic Research Department of Schwerin Research Corporation (SRC) in 1963. After SRC was acquired by an Indiana firm in 1968, she developed the ARS advertising research methodology (1968-1971) and in 1974, with the purchase of the ARS division cofounded and became president of rsc. Ms Blair attended Sarah Lawrence College, the New School for Social Research, and holds an honorary Doctor of Science degree from the University of Southern Indiana.