Nigel S Hollis is group research and development director of Millward Brown International. He has been with Millward Brown since 1983 when he joined the UK company from Cadbury Schweppes, where he was a senior research manager. In his five years with the UK company, Nigel took an active role in the development of Millward Brown's successful TV LINK copy test.
In 1988 Nigel transferred to Millward Brown's US operation. During his time in the United States, he has actively been involved in advertising research analysis and consulting. He has spoken and been published on subjects ranging from sales response modeling to print advertising attention wearout.