Lucy L Henke is an associate professor of marketing in the Whittemore School of Business and Economics at the University of New Hampshire and founder of the New Business Database established in 1991. She received her PhD from the University of Massachusetts/Amherst. Her professional experience includes being manager of Television Network News Research at ABC and senior analyst at Louis Harris and Associates, both in New York. She has also served as consultant to numerous companies and government organizations. Her research interests include children and advertising, new media technologies, and post-crisis consumer behavior. She has authored or co-authored several publications in academic journals.