Philip A Titus is an assistant professor in the marketing department at Bowling Green State University. He received his PhD in marketing from the Pennsylvania State University in 1991. His primary research interests concern consumer in-store search behavior advertising, and consumer marketplace sophistication. He has published in such journals as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, and the Journal of Marketing Education, with additional articles forthcoming in Psychology and Marketing and the Journal of Consumer Affairs.