Susan M Petroshius is a professor in the marketing department at Bowling Green State University. She has a PhD in marketing from Virginia Polytechnic Institute and State University and an MSBA in marketing from the University of Massachusetts.
Her primary research interests are in the areas of communicator effectiveness in advertising, services marketing, marketing education, and pricing, resulting in publications in journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Health Care Marketing, and the Journal of Marketing Education.