Nigel S Hollis is the Group Research and Development Director at Millward Brown International. In his current role he has global responsibility for all projects related to improving Millward Brown's current services or developing new ones. Over the last two years he has worked on projects related to brand equity and interactive and on-line research.
Mr Hollis started work in market research at Cadbury Schweppes in the United Kingdom. After gaining a broad experience of different research methodologies at Cadbury, he joined Millward Brown in 1983. There he had a key role in the development of Millward Brown's successful TV Link pre-test. In 1988 he transferred to the United States and, until moving to his current role, worked on a variety of client businesses, mostly related to the analysis of tracking research.
He has had papers published in the Journal of Advertising Research, Admap, Planung und Analyse, and the Journal of the Market Research Society.