Pascale G. Quester

Pascale G. Quester is an associate professor in the School of Commerce of the University of Adelaide (Australia). French born, she completed her undergraduate business studies in France before being awarded a scholarship to study at Ohio State University where she received her master's degree in marketing in 1986. In 1987, she moved to New Zealand where she lectured at Massey University while completing a Ph.D on sales promotions. She then joined the University of Adelaide in 1991. She is the author of two leading marketing textbooks and has written and co-authored more than 35 journal articles. Her work has appear in the International Journal of Advertising, International Business Review, Marketing Management, the Journal of Product and Brand Management, and many other journals.

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