Thierry Lardinoit

Thierry Lardinoit is an assistant professor of marketing at the ESSEC Business School (Paris-France). After being a professional volleyball player in 1992, the received a master's degree in management. He completed his doctorate on sport sponsorship communication in 1996 at the University of Louvain (Belgium). He joined the ESSEC Business School in 1997. His research interests lie in the areas of consumer behaviour and sponsorship communication. Dr Lardinoit's research has been published in various academic journals.

http://www.warc.com