Bill Harvey

Bill Harvey is CEO and president, Next Century Media, Inc. He has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24-year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets. ADI has profoundly influenced the advertising and television industries. Before joining Arbitron. Harvey was a media research executive at Grey, Kenyon & Eckhardt (now True North) and Interpublic, specializing in the development of media optimizers.

In 1972, Harvey founded New Electronic Media Science, a marketing media research consultancy that has served nearly 70 top advertisers and agencies, all major MSOs, virtually all major networks, and all major Hollywood studios in the area of New Media. NEMS had its first online service in 1972 and put the first online questionnaire on Compuserve for World Book in 1982. The company is credited with coining the term ‘New Electronic Media’ many years before it came to be an industry standard.

More recently, in conjunction with IBM and Leonard Matthews, former CEO of Y&R and of Leo Burnett, Harvey founded Next Century Media which began as the leading interactive media advisor to advertisers, advertising agencies, entertainment and media companies worldwide and has now evolved into an enabler and service provider for addressable TV commercials and TV clickstream measurement.

Through his two companies, Harvey has been involved in every major New Electronic Media trial in the United States since 1975 and many other trials around the world. He is an advisor to many dotcoms including eVoice.com Studioone.net, FamilyClick.net, RadioWoodstock.com and serves on the Board of Worlds.com.

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