Chuck Tomkovick

Chuck Tomkovick is a professor of marketing at the University of Wisconsin�Eau Claire. He has also held visiting and ad hoc teaching positions at Texas A&M University, Johns Hopkins University, Humane Society University, and the University of Houston�Clear Lake. His primary research interests are in advertising and promotional effectiveness, product innovation, and marketing education. He has published articles in outlets such as the Journal of Marketing Communica�tions, the Journal of Product Innovation Management, Business Communication Quarterly, and Marketing Education Review. He speaks and consults nationally on topics related to promotional effectiveness, social marketing and innovation strategy.

tomkovcl@uwec.edu