Chuck Tomkovick is a professor of marketing at the University of Wisconsin—Eau Claire. He has also held visiting and ad hoc teaching positions at Texas A&M University, Johns Hopkins University, Humane Society University, and the University of Houston—Clear Lake. His primary research interests are in advertising and promotional effectiveness, product innovation, and marketing education. He has published articles in outlets such as the Journal of Marketing Communications, the Journal of Product Innovation Management, Business Communication Quarterly, and Marketing Education Review. He speaks and consults nationally on topics related to promotional effectiveness, social marketing and innovation strategy.
tomkovcl@uwec.edu