Avery M. Abernethy

Avery M. Abernethy is professor of marketing at Auburn University. His advertising research has ap�peared in the Journal of Advertising Research, the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Retailing, and the Journal of Public Policy and Marketing among others. He has also won numerous awards for teach�ing excellence.

Avery@business.auburn.edu