Alan J. Bush (Ph.D., Louisiana State University) is professor of marketing at the University of Memphis. His research interests include sports marketing. consumer socialization of teenagers and young adults, service marketing, and sales force research. He has published his research in the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Business Research, the Journal of Advertising, the Journal of Retailing, the Journal of Personal Selling & Sales Management. Industrial Marketing Management, the Journal of Public Policy & Marketing, the Journal of Services Marketing, and others. Dr. Bush is a past president of the Southern Marketing Association and has published several textbooks in the sales management area.
alanbush@memphis.edu