Margaret (Meg) Henderson Blair, D.Sc., is president of rsc THE QUALITY MEASUREMENT COMPANY, a position she had held since 1974, and chair of The ARS Group. She began her market research career at Schwerin Research Corporation in 1963. After Schwerin was acquired by an Indiana firm in 1968, she developed the ARS advertising research methodology (1968—1971) and became executive vice president of the new division. In 1974, with the purchase of the ARS division, she co founded and became president of research systems corporation, now known as rsc THE quality measurement COMPANY.
MHBlair@ars-group.com