Stephen J. Gould is professor of marketing at Baruch College, The City University of New York. He has published extensively in leading advertising, marketing, consumer research, and psychological outlets. His current research interests include MC, global advertising and Globally Integrated Marketing Communications, internet and high technology consumer behavior and advertising, product placement, experiential consumption, sexual issues in advertising, the self in consumer behavior, marketing ethics, and applications of interpretive methods and thought.
Stephen_Gould@baruch.cuny.edu