Stephen J. Gould

Stephen J. Gould is professor of marketing at Baruch College, The City University of New York. He has pub­lished extensively in leading advertising, marketing, consumer research, and psychological outlets. His current research interests include MC, global adver­tising and Globally Integrated Marketing Communica­tions, internet and high technology consumer behavior and advertising, product placement, experiential con­sumption, sexual issues in advertising, the self in consumer behavior, marketing ethics, and applications of interpretive methods and thought.

Stephen_Gould@baruch.cuny.edu