William N. Swain

William N. Swain Ph.D., APR, is an associate profes�sor and coordinator of the advertising sequence in the Department of Communication at the University of Louisiana at Lafayette. He teaches and conducts research in the areas of advertising and public relations. He previously worked in advertising, public rela�tions, and journalism for 25 years, including 15 years in marketing communication agency management.

swain@louisiana.edu