Don E. Schultz

Don E. Schultz is professor (emeritus) of integrated marketing communication, Northwestern University, Evanston, Illinois. He is also president of the global marketing consultancy Agora, Inc., also located in Evanston. He holds a Ph.D. in mass media and an MS in advertising from Michigan State University, East Lansing, Michigan, and a BBA from the University of Oklahoma, Norman, Oklahoma. He is the author of 10 books, the latest being Raising the Corporate Um�brella. He has published over 100 articles on market�ing, advertising branding, sales promotion, and integrated communication in most of the leading trade and academic journals around the world. Prior to his academic career, Dr. Schultz spent 15 years in media years at Tracy-Locke Advertising and Public Relations, Dallas, Texas, where he was a senior vice president and management supervisor on a number of national accounts. Schultz lectures, conducts seminars and conferences, and consults on five continents. His current research and teaching focuses on communica�tion integration, branding, and the financial measures of marketing and communication. He was named one of the 80 Most Influential People in sales and market�ing in the world by Sales & Marketing Management Magazine in 1998.