Graham Spickett-Jones

Graham Spickett-Jones is a lecturer in marketing at hull University Business School, where is also post�graduate pathway coordinator in the marketing disci�pline. Graham has published papers previously in the International Journal of Market Research and the Jour�nal of Promotion Management. His research interests lie in the domain of brand marketing communications with specific focus on cognitive information process�ing and psycholinguistics.

g.s.spickett-jones@hull.ac.uk