Abbie Griffin is a professor of business administration at the University of Illinois, Urbana-Champaign College of Commerce, where she teaches new-product development, business-to-business marketing, and internet marketing and a-commerce. Professor Griffin's research investigates means for measuring and improving the process of new-product development. She is a director of Navistar (International Truck and Engine) and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998—2003.
abbieg@uiuc.edu