Marvin E. Goldberg

Marvin E. Goldberg is chair of the Department of Marketing and the Irving and Irene Bard Professor of Marketing at the Smeal College of Business Adminis­tration, Penn State University. His research has focused on assessing factors contributing to advertis­ing's effectiveness. Much of his work has involved the study of advertising's effects on children and adoles­cents. Dr. Goldberg is a past president of the Society for Consumer Psychology and co-founder of the Inno­vations in Social Marketing (ISM) organization. Among the editorial boards on which he serves are the Jour­nal of Consumer Research and the Journal of Public Policy and Marketing.

mgold@psu.edu