P. Greg Bonner

P. Greg Bonner is chairman and associate professor of marketing at Villanova University. He received his Ph.D. from Temple University. His research interests are in the area of marketing strategy, marketing re�search methods, and health care marketing. Dr. Bonner's research has appeared in the Journal of Marketing Management, the Journal of Health Care Marketing, Advances in International Marketing, Ad�vances in Consumer Research, and other journals and conference proceedings.