Claude Pecheux

Claude Pecheux is assistant professor at the Laboratory for Consumer Behaviour Analysis  (LABACC, Catholic University of Mons, Belgium). Her research interests are children's consumer behaviour and reactions to advertising stimuli, advertising persuasiveness, and group decision making. Dr. Pecheux's work has appeared in the Journal of Advertising Research, Advances in Consumer Research, the Journal of Economic Psychology, and Recherche et Applications en Marketing.

pecheux@fucam.ac.be