Paul D. Berger

Paul D. Berger is a professor of marketing at the School of Management, Boston University. He earned his SB., SM., and Ph.D. degrees from the Massachu�setts Institute of Technology Sloan School of Manage�ment. In addition to being a coauthor of Direct Marketing Management (second edition, 1999; first edition, 1989), he has also coauthored Cases in Busi�ness Statistics (1995), Experimental Design with Appli�cations in Management, Engineering, and The Sciences (2002), and 101 Special Practice Problems in Probability and Statistics (2003). He has published a variety of articles in such journals as Management Science, the Journal of Marketing Research, the Journal of Advertis�ing Research, the Journal of Direct Marketing, the Jour�nal of Interactive Marketing, Harvard Business Review, Sloan Management Review, American Statistician, and is on the editorial board of the Journal of Interactive Marketing and the International Quarterly Journal of Marketing. Professor Berger has extensive consulting experience in the areas of direct marketing, marketing research, and experimental design. He won the Boston University Metcalf Award, a university-wide award for excellence in teaching, and is an active member of Boston University�s Center for Excellence in Teaching.

pdberger@bu.edu