Robert M. Morgan is an associate professor of marketing and J. Rees Phifer Faculty Fellow at the University of Alabama. He received his Ph.D. from Texas Tech University. His research focus is in the area of marketing strategy and relationship marketing. He has published in numerous scholarly journals including the Journal of Marketing, Academy of Management Journal, and the Journal of Advertising and received the 1995 Harold H. Maynard Award for the best theory paper appearing in the Journal of Marketing.
rmorgan@cba.ua.edu