Giles D'Souza

Giles D'Souza is an associate professor of marketing at The University of Alabama. He received his Ph.D. from the University of Texas at Dallas. Dr. D'Souza's research on advertising has been published in the Journal of Marketing, the Journal of Retailing, the Jour�nal of Advertising, and the Journal of Advertising Research. Before embarking on an academic career, Dr. D'Souza gained nine years of global marketing experi�ence in marketing research and product management with Levi Strauss and Monsanto.